Social Media Users Group (SMUG)

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Purpose:  Enhance the Pace University usage, cross- functional efforts and immersion of our efforts into the modern technologies / techniques of Social Media. 
Scope:  All of Pace University, including all academic and support areas, faculty, staff and students and alumni (possibly prospective students and broader community).
Description (goals):
  • Identify all of the various social media work currently being done, including academic and non-academic.
  • Test and recommend new tools that may help to strengthen and deepen our social media efforts.
  • Communicate the social media activities more broadly across the University.
Important Links:
Social Media Management Applications:
  • Gramblr allows users to upload photos directly from a PC to Instagram
  • Squaready ensures Instagram photos are not cut off or altered when cropped
  • Repost provides the public with articles and content for their site
  • Regram allows you to repost Instagram pictures
  • TweetCaster gives Twitter more features
  • Facebook Pages Manager lets you manage up to 50 pages from your mobile device
  • Tumblr is a microblogging platform and social networking website
Gramblr    Squaready    Repost    Regram    TweetCaster    FacebookPages    Tumblr
Social Media Analytics and Scheduling:
  • Iconosquare provides users with key metrics about their Instagram account
  • Buffer schedules Facebook, Twitter, and LinkedIn content and provides statistics
  • HootSuite is a social media manager which schedules Facebook and Twitter content
  • Topsy is a platform for searching and analyzing social media content
  • TweetBinder lets you analyze, classify, and report your terms or hashtags on Twitter
  • Keyhole lets you track Twitter, Facebook, and Instagram data
  • Google Analytics lets you analyze traffic on social media sites
IconosquareBuffer    Hootsuite    Topsy    TweetBinder    KeyHole    GoogleAnalytics
Pace Hashtags:

#PaceU, #PacePride, #PaceProud, #PaceGrad, #PaceBound, #TBT, #PacePrez, #NYC, #PLV, #MotivationalMonday, #MajorMonday, #MilitaryMonday,#TransferTuesday, #WisdomWednesdays

To find out more about SMUG, please contact:
Beth Gordon
Executive Director of Academic Technology, ITS