Social Media Users Group (SMUG)

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Purpose:  Enhance the Pace University usage, cross- functional efforts and immersion of our efforts into the modern technologies / techniques of Social Media. 
Scope:  All of Pace University, including all academic and support areas, faculty, staff and students and alumni (possibly prospective students and broader community).
Description (goals):
  • Identify all of the various social media work currently being done, including academic and non-academic.
  • Test and recommend new tools that may help to strengthen and deepen our social media efforts.
  • Communicate the social media activities more broadly across the University.
Important Links:
Social Media Management Applications:
  • Gramblr allows users to upload photos directly from a PC to Instagram
  • Squaready ensures Instagram photos are not cut off or altered when cropped
  • Repost provides the public with articles and content for their site
  • Regram allows you to repost Instagram pictures
  • TweetCaster gives Twitter more features
  • Facebook Pages Manager lets you manage up to 50 pages from your mobile device
  • Tumblr is a microblogging platform and social networking website
Gramblr    Squaready    Repost    Regram    TweetCaster    FacebookPages    Tumblr
Social Media Analytics and Scheduling:
  • Iconosquare provides users with key metrics about their Instagram account
  • Buffer schedules Facebook, Twitter, and LinkedIn content and provides statistics
  • HootSuite is a social media manager which schedules Facebook and Twitter content
  • Topsy is a platform for searching and analyzing social media content
  • TweetBinder lets you analyze, classify, and report your terms or hashtags on Twitter
  • Keyhole lets you track Twitter, Facebook, and Instagram data
  • Google Analytics lets you analyze traffic on social media sites
IconosquareBuffer    Hootsuite    Topsy    TweetBinder    KeyHole    GoogleAnalytics
Pace Hashtags:
  • #PaceU- The general tag used when referring to all things Pace

  • #PaceConvocation- To be used when sharing content related to Convocation

  • #PaceFamous- Used when someone recognizes themselves or their friends in Pace content, e.g., when they appear on the homepage, when we share a story about them, etc.

  • #PacePride-Honors was one of the groups using this in April for Pace Pride week. We asked students and faculty to send us pictures in pace gear and use the hashtag #pacepride.

  • #PaceProud-Dyson is using this in tweets that relate to student and/or faculty success (awards, grants, scholarships, internships, appearances, etc)

  • #PaceGrad- Used during Commencement season

  • #PaceBound-Used for recruitment and incoming student communications

  • #iPace—To be used when sharing iPace related content.

  • #TBT- Throwback Thursday, used when posting an older/historical photo

  • #PacePrez-Used mainly when communicating about the President’s blog, but can be used when quoting him or talking about him in general

  • #NYC-Campus identifier

  • #PLV-Campus identifier

  • #MotivationalMonday-Used with content of a motivational or inspirational nature

  • #MajorMonday-Highlight a particular major of the week. Dyson would highlight what companies students of particular Majors are getting internships at each week.

  • #MilitaryMonday

  • #TransferTuesday-Dyson is using this is tweets pertaining to tuesday orientations specifically for transfers

  • #WisdomWednesdays-Quotes of wisdom to inspire and motivate every wednesday

  • #FunFactFriday- fun educational facts every friday

  • #OnThisDay- Dyson summer campaign where we post things that happened on the same day in the past from

  • #PaceYourSelfie- a spin on words of FB app Pace Yourself where we encourage students to send us pictures of themselves at orientation

  • #Pacehonorsnyc-The official hashtag for all Honors related posts on the NYC campus. Used in conjunction with many of the hashtags above.

  • #PaceCareers: The official hashtag for Career Services

  • #LubinLife: Official Lubin hashtag, used to celebrate general Lubin spirit, tag Lubin news and events, or describe student experiences. #LubinLife encompasses school, working, interning, living in/near NYC, etc. I also ask students to tag their event promotion tweets with #LubinLife so I can easily see and RT them.

  • #LubinEIR: Used for promoting and live-tweeting Lubin’s Executive in Residence events
To find out more about SMUG, please contact:
Beth Gordon
Executive Director of Academic Technology, ITS