Don Ciaramella ’77

Don Ciaramella

 

 

 

 

 

Don Ciaramella ’77
Executive Vice President
The Lippin Group

 

Executive Vice President
The Lippin Group

EVP Corporate Communications, Don Ciaramella is involved with The Lippin Group’s domestic and international corporate television and new media campaign strategies and activities. He heads the global public relations agency’s New York office, serves on its senior management team and joined the agency in 1988.

Don is responsible for developing communications launch strategies for several new cable networks HGTV, Gospel Music Channel, TV5MONDE USA, Mnet, The Africa Channel, the Reelz Channel and CaribeVision and overseeing public relations and marketing communications campaigns for established networks ranging from A&E, HISTORY, Univision, Starz, Lifetime, and Hallmark to Court TV, Sundance Channel, AMC, Mnet, Veria Living and TV One. He works directly with many of the major MSOs, satellite, Telco and local cable system operators. He also oversees the national communications campaign for the Hollywood studio-cable company Movies On Demand initiative for CTAM.

He has spearheaded the strategy and implementation of a variety of corporate public relations campaigns for television, interactive media and DVD production and distribution companies, as well as for professional services companies and industry associations.  These activities have targeted the media, industry, business and advertising communities as well as the public.

A member of CTAM, he served at the 2008 Vice Chair of the CTAM Agency Council and sits on the International Academy of Television Arts & Sciences’ Board as an associate member. He has appeared on industry panels at CTAM and has contributed viewpoint articles to CTAM iQ. In addition to CTAM, Mr. Ciaramella has been a regular attendee over the last two decades at such major industry conventions as The Cable Show, The Western Show, NATPE, RTNDA, MIP-TV, MIPCOM, MIP-ASIA and LIMA, to name a few.

Prior to joining The Lippin Group, he spent nearly a decade as a journalist with the Gannett Newspaper chain – serving as both and editor and reporter covering entertainment, business/finance and local news.  During this time he was the business/financial editor for Today (a daily New York metro area newspaper and a proto-type for USA Today). Mr. Ciaramella also was with the corporate public relations firm of B.L. Ochman for four years.